Digital Marketing

Our marketing experts at BLUE541 take a holistic approach to digital marketing to ensure your brand is utilizing channels that make sense and not wasting money on ones that may not to maximize your ROI. We analyze real-time data to optimize digital marketing efforts. By leveraging detailed targeting options we can best reach potential clients based on demographics, interests, and their online behavior.

Pay-per-click (PPC) can leverage your business in search if your website is struggling to rank in prime positions organically or if the competition is targeting your customers with branded search terms based on your business.

Retargeting is a useful tool to utilize to encourage repeat customers or not lose potential leads if they are still contemplating purchase decisions.

Paid social media can reach users not following your page who may be unavailable in other mediums, such as ad-free streaming TV. Some estimates forecast 70% of audiences utilize Facebook and over 80% are watching YouTube. Unskippable 15-second video ads on the latter medium can ensure view to 100% rates on over 90% of impressions.

BLUE541 can seamlessly integrate all of your cross-platform digital campaigns to ensure consistent messaging and maximum audience impact. With increased conversions you can focus on the most important aspects of your business like addressing inquiries and building relationships for repeat customers. Our digital marketing approach covers the entire spectrum, from keyword research to ad creation to social media content planning.